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What does specialty coffee mean to Namusairo?


What does specialty coffee mean to Namusairo? Namusairo Coffee was founded in 2002 in Shilim-dong, Seoul with this question, "Can coffee truly enrich our life?" and we are still trying to find an answer. We just love coffee very much and love to associate and work with others who also have great passion for it. During the last few years, somehow, some people began to label us as a "specialty coffee cafe" or a "boutique cafe."

In the meantime, we started to visit origins in order to understand more about our work and farmers who produce the coffees we deal with every day. And we realized that we are just a tiny being in the vast coffee industry. We decided not to forget this no matter what and to stick to our role even if it is very small.

To Namusairo, specialty coffee means small, slow, independent, sustainable and peripheral. For us, specialty coffee is not really "special" but something that values basics and can help us - everyone in the coffee industry - have a better life.


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